The term “branding” has become synonymous with large companies & corporations over the years. However it’s worth remembering that personal branding is especially important in business, especially when it comes to career building and selling yourself to potential clients.
Many people already have characteristics which define their personal brand – even without their own cultivation. Your personal brand is all about how you appear to the world and how people perceive you in general.
Take this example for instance; Let’s say you have have a sandwich each day for lunch. One day you arrive in with a salad and your colleagues begin to look at you with puzzled reactions. Why?. It’s simple, due to your routine, you have become synonymous as the sandwich guy/girl to your colleagues. This is an example of personal branding.
This is why building up a strong personal brand is a major factor in maintaining a successful career. Once your colleagues, management and influencers identify you with an area of expertise, you will find yourself in a very positive niche within your industry. Here are three steps towards building your personal brand.